Pretties is confronting a copycat brand head-on by selling cheaper versions of its own bestsellers:
, Meltzer's knockoff experience wasn't uncommon at the time, particularly among cool, L.A.-based independent brands. As she told the trade then, the baby tee was an easy knockoff.
"She posted and so many influencers bought it and just started posting it. Because it was a good find for them — it was still unknown at that time," says Meltzer. "And then during the pandemic, what better than to buy that little set and take pictures of yourself? It was crazy." The Knock-Off tank and dress are currently only available in white, but a black version of the tank is coming next. "Hopefully it gets a message across and our customers get a good value," says Meltzer.
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