WhoWhatWear Sold to Marie Claire Publisher Future

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WhoWhatWear Sold to Marie Claire Publisher Future
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.WhoWhatWear, the California-based fashion and shopping platform, has been acquired by Future.

, the California-based fashion and shopping platform, has been acquired by Future, a platform for specialist media brands, from Clique Brands for an undisclosed amount, the company said Tuesday.

The company said the existing women’s lifestyle brands, which include Marie Claire, Woman’s Weekly, and Homes & Gardens, will benefit from Who What Wear’s direct advertising sales capabilities, whilst the latter will benefit from Future’s proprietary technology stack and operating model to drive the platform effect.

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