Veteran hitmaker Pat Boone looks back at the durability and legacy of his niche imprint, The Gold Label, on its 20th anniversary.
; his 70th anniversary concert for Israel in 2017; and its Ambient Series for retailer Hobby Lobby. “They put those out chainwide and sell 7,000 to 10,000 units. For us as a small label, that was a nice deal,” says Dana McElwain, The Gold Label’s Colorado-based project manager and business development director. “Like most labels, we have to rely on everywhere we can to generate revenue. You can’t just rely on distribution.
“Pat had a genuine concern for so many of the artists that he respected who just didn’t have an outlet -- and he fit into that category himself,” says The Gold Label vp and staff producer David Diggs, who began working with Boone 13 years prior to the label’s founding. The concept, according to Diggs, was to target acts that were part of the 45-plus demographic with “two or more” gold records but no current major-label deal.
Boone still laughs about the company’s launch event: a press conference at the Recording Academy headquarters in Los Angeles. It took place the same day A&M Records closed and put hundreds of its staffers on the street. “I had the presumption to launch a label right when people with a lot more experience and money shut theirs down,” says Boone. “That struck a lot of people as curious.
Boone’s own lengthy musical career helped him relate to acts on Gold Label’s roster. “They’re very much oriented toward the artist,” says Fiona Taylor, the widow of Ventures drummer Mel Taylor and the surf-guitar group’s continuing business manager. “It’s not like working with one of the big major companies where you’re just a small cog, especially as you get older and you’re with people who don’t know an awful lot about what went on in the old days. That’s not the case with Gold Label.
In the two decades since its inception, the company -- now distributed by MVD Entertainment Group in Pennsylvania and New Day Christian Distribution in Tennessee -- has expanded into new genres, landing albums and singles onfeaturing
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