Richard Wagoner writes about what’s happening on the radio.
What’s happening with KIIS-FM ? Since December, the hit music station has been on an upward trajectory in the Nielsen ratings; the March results released in late April have the station at second place overall with a 5.0 share of the audience. That’s a full 2 points higher than it earned in December. If memory serves right, this is the highest finish KIIS has had in years.Perhaps. But it was oldies that won the day, with KRTH taking the top spot overall, beating KIIS by almost a full point at 5.
Another surprising drop came from Go Country 105 , coming in with a 1.8 share of the audience compared with 2.1 in February and 2.5 back in December. I doubt this is a long-term trend, though; perhaps the excitement ofheld last weekend will help out. Or perhaps it’s one of those anomalies that happen when the ratings meters are distributed to new listeners.
More interesting items from the ratings list: Alt beat KROQ , but the two remain fairly close: 2.4 vs. 2.1. KKJZ was the top-rated public station with a 2.3 share. Regional Mexican music station KFWB has been moving up, almost doubling its 0.9 December rating with a March finish of 1.6. And the stream for Mega 96.3 came from nowhere to earn a 0.9 share in March. Added to the station’s regular signal 2.6 share, the station would total 3.
The full story: Each rating is an estimate of the percentage of listeners aged six and over tuned to a station between the hours of 6 a.m. and 12 midnight.
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