In the wake of today’s bombshell news from the event organisers, it’s a question that is worth exploring...
Who killed the Geneva Motor Show? That might not rival ‘who killed JR?' for a place in the pop culture lexicon, but in the wake of today’s bombshell news from the event organisers, it’s a question that is worth exploring for anyone interested in the automotive industry. First, we can all agree the show really is dead this time, right? The press release only refers to a decision “not to organise the next edition” of the show, but it’s clear this isn’t just a one-year pause .
In absolute hindsight with how the pandemic spread, the Geneva organisers were dealt a tough hand - albeit one they surely could have dealt with better. But their attitude was undoubtedly a factor, even if current GIMS boss Sandro Mesquita did much to try and win back over the industry with a new approach in recent years. And the Geneva organisers clearly believe the industry should have supported the show more.
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