Meet the ex-Goldman banker who relaunched the XFL with The Rock
Dwayne Johnson and his business partner Dany Garcia teamed up with Gerry Cardinale to buy the XFLThe XFL has a troubled history, but Cardinale has a playbook for rebuilding businessesis betting on it, along with Dwayne"The Rock" Johnson and the star's business partner Dany Garcia.
A Harvard alum and former Rhode Scholar, Cardinale told Insider that the XFL's challenges intrigued him. He has built businesses from scratch before, for instance, turning the NFL's modest in-house hospitality business into a $600 million revenue-generating powerhouse in four years. Cardinale plans to use a similar playbook with the reboot of the XFL by prioritizing the fan experience and leveraging the XFL's intellectual property to create premium content.
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