In the past week, Natural Light, PBR, and Four Loko have all announced plans to roll out hard seltzers.
Hard seltzer has exploded into the mainstream, boosted by"bros'" love for White Claw. As bros ditch beer, brands like Natural Light and PBR are looking to hard seltzer to win over younger male drinkers. Visit Business Insider's homepage for more stories. As students head back to college, alcohol companies want to quench their thirst not just with beers of frat parties past, but also with hard seltzers.
Hard seltzer has exploded into the mainstream, boosted by"bros'" love for White Claw. As bros ditch beer, brands like Natural Light and PBR are looking to hard seltzer to win over younger male drinkers. Visit Business Insider's homepage for more stories. As students head back to college, alcohol companies want to quench their thirst not just with beers of frat parties past, but also with hard seltzers.
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