The Z6 III was announced without a Z7 counterpart for the first time, and that's probably because the Z7 III is never coming.
to considerable fanfare, and for good reason. It packs so many features into a $2,500 system that it manages to be a camera that is, even at that price. But the Z6 series has always been accompanied by the Z7 series yet this time, that wasn’t the case.of the Z6 II and Z7 II. But this year, breaking with that tradition, Nikon only announced the Z6 III with no mention of a Z7 series successor. That’s probably because the Z7 III is unlikely to ever arrive.
The signs all point to Nikon quietly letting the Z7 series fade into the sunset. With the Zf, Z5, Z6 III, Z8, and Z9 cameras on the market, there isn’t really a place for the Z7 III.is clearly Nikon’s new enthusiast-level darling and thanks to its aggressive $2,500 asking price, it stands to take over the position the D750 did in Nikon’s DSLR line.
Really, almost everything that a photographer would want in a Z7 III is already available in the Z8, so Nikon likely feels as though it has no reason to make the Z7 III since it would only confuse prospective buyers. The only thing the Z7 III could bring to the table that the Z8 doesn’t is a mechanical shutter and while there are a few Nikon photographers who are desperate for the small dynamic range boost a physical shutter would bring, most aren’t losing any sleep over it’s absence in the Z8. Given that would be essentially the only differentiator between the two lines, it just doesn’t make a lot of sense for Nikon to muddle it’s camera offerings with a new Z7.
The only way I can see Nikon can release the Z7 III is to change what photographers have come to expect from it. The only camera really “missing” from Nikon’s lineup is a video-focused system like Canon’s R5C, Sony’s a7S, or Panasonic’s S5 IIX. Nikon surely has the sensors and the capability to make a great video-focused camera , but doing so would be creating a system that doesn’t fit the Z7 name and lineage.
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