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While the SAG-AFTRA, which represents over 150,000 actors, doesn’t want filmmakers and producers not to use actors’ digital likenesses, all they want is informed consent and fair compensation when an actor’s digital likeness is used, or their performance is changed using AI.' deep fake was used earlier this month in an advertisement for a dental company. The actor later clarified that he had nothing to do with it.
Neither Meta nor Realeyes are involved in the strike, but their AI project poses the question: How protected are actors against misusing their digital likenesses?
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