Ominous signs suggest DC's new parent company is less interested in comics publishing and more interested in turning superheroes into a lifestyle brand.
y, in which a gaggle of media-friendly young people enthuse over the latest comics and comic-culture offerings from the company. It’s here that the lifestyle brand goals come through most clearly.
DC also has an edge that few people talk about in terms of logo design and iconography. Superman’s “S,” the Bat signal, Flash’s lightning bolt, and the other distinctive marks associated with DC characters dwarf almost everything that Marvel has on offer with the possible exception of Spider-Man’s insignia, and even gives main Disney a run for its money.
Today, DC Comics is in a similar situation.
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