The stereotype of women converging upon public retail spaces for voracious shopping is so deeply engrained that the image seems both self-evident and timeless. Shopping and femininity are presumed to be inextricably intertwined, two sides of the same coin. But that’s nonsense; in fact, when department stores first began attracted moneyed women into American downtowns unescorted, their presence was downright controversial.
The stereotype of women converging upon public retail spaces for voracious shopping is so deeply engrained that the image seems both self-evident and
Before the late 19th century, the downtown is really a space that is oriented toward the needs of production. It’s a space that is dominated by manufacturing, distribution, processing, wholesale trade, so really it’s oriented toward the needs of men who are a majority of both workers and businesspeople. It’s a space that’s accommodating their day-to-day needs and not really taking into consideration the needs of women.
The same thing happens with concerns about street harassment. Initially, problems with street harassment that emerge in this period are pinned on women. Why are these women going around in public alone? They’re the ones who are inviting harassment. They should just stay at home. And the women have none of that. They just continue to show up. In Chicago, the police chief says women should just stay at home at night and limit their time spent out of home in general.
I was wondering if you could talk a little bit about why you selected Chicago as your case study. What was particularly interesting about Chicago?Chicago is actually the center of the American consumer economy at the turn of the 20th century. It is the home to all of the nation’s largest mail-order houses, as well as the nation’s largest department stores.
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