Companies try to use podcasts to communicate internally, but it seems most employees didn't get the memo. “Hard to follow, boring and dry hosts, and tooooo long.”
The podcast “Serial” became a global phenomenon when it made its debut in 2014 with a gripping reconstruction of a long-ago murder. Fans of the show have since downloaded its episodes more than 450 million times.
Verizon Communications Inc.’s podcast, “Up to Speed,” has been slower to catch on. In one installment aimed at the company’s 145,000 workers, Marie McGehee, a communications executive and one of the show’s hosts, asked Verizon’s marketing chief Diego Scotti about a new initiative: humanibility.
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