When other forms of comedy fail—and they’ve failed a lot lately, with the box-office splat of films like Booksmart and Long Shot—the New York Times subscription blitz is usually good for a stray la…
is on something of a digital forced march. The combined number of print and digital subscribers was up 29 percent in the quarter, to 4.5 million, and revenue from digital sources was up 16 percent, to $165.4 million. But to meet a stated target of 10 million subscribers by 2025, the publication, explained Lee, has to keep adding 203,000 subscribers per quarter.has met or beaten its targets with heavy discounts—hence the urgent, $1-a-week sales that are always ending soon.
So it might be time to ease up on the hype, before it undercuts the mission of an institution whose own ads invite you, seriously, to “join us as we pursue the truth, wherever it leads.”
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