When—and why—did we start fixating on the lifespan of running shoes?

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When—and why—did we start fixating on the lifespan of running shoes?
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When—and why—did we start fixating on the lifespan of running shoes? | via MultiSportPH

proffer a general rule of usability for 450 to 550 miles. Now call me a devil’s advocate, but if I were heading a global running company and I were made aware that advertising use for so-and-so distance would provoke runners into recurring purchases, I’d be doing just that at massive scale.the suggestion that shoes should be replaced to prevent the loss of shock-absorption function and that this typically occurs after 500 to 700 kilometers .The whole running world has changed since then.

Comfort and joy in running, even that borne out of plain visual attraction to a shoe, is comfort and joy in the sport nonetheless

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