WhatsApp Pay has gained permission to roll out to 10 million users in India – setting it up to eventually reach WhatsApp's 400 million users in the country
Meeting these requirements likely slowed WhatsApp Pay's expansion down, but the fact that it's been given permission to roll out further suggests that this may no longer be an issue for it. And if WhatsApp Pay's operations comply with the requirements once it scales to 10 million users, it may be able to fully roll out in India.
WhatsApp's huge base of Indian users may position WhatsApp Pay to succeed in the country, but it faces competitors that have already strengthened their ties with merchants. WhatsApp Pay has the opportunity to leverage WhatsApp's tremendous network, much like WeChat Pay has with WeChat in China. WhatsApp had over users in India as of July 2019, and it may be able to easily recruit consumers to its payment services since WhatsApp Pay will be connected with the chat app.
This could help it scale quickly once it's able to fully roll out and enable it to amass a user base that can compete with other digital payment firms in India, like Paytm, which 150 million transacting users. Peer-to-peer payments could be particularly important for WhatsApp Pay's success because they could easily be integrated into WhatsApp's chat features, allowing it to best leverage WhatsApp's established network of consumers.
But with competitors like Google Pay and Paytm deepening their relationships with merchants, WhatsApp Pay could face an uphill battle in building its acceptance. Both
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