If you're a fan of David Lynch what are the chances you listen to The Velvet Underground, shop at Sports Direct, own a cat, and read the Guardian?
If you're a fan of David Lynch what are the chances you listen to The Velvet Underground, shop at Sports Direct, own a cat, and read the? If you're a fan of Adam Sandler are you likely to be a woman in your mid-forties who reads, listens to Justin Timberlake, and shops for brands like Lonsdale and Airwalk? Can your taste in moviesreflect your lifestyle and fashion choices? And, conversely, could your lifestyle and fashion choices say that you're a fan of the films of Sofia Coppola...
The tool, which is used by brands to target their audiences more effectively, has already proved that. But what can it tell us about movie fans? Could it prove that Michael Bay fans are indeed the weirdos we suspected them to be? Perhaps. Its accuracy is questionable though, and in some cases the sample sizes are clearly too small to show anything convincing. Still, the results are pretty hilarious, and I'm sure you probably recognise someone that fits a stereotype in this bunch.
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