There are going to be a lot of moving pieces in the streaming game next year, from a slew of new series and movies, to potential consolidation, to global...
After the pandemic threw productions into havoc in 2020, with delays lingering through 2021, the pipeline for new series and movies is finally becoming unclogged. And that’s a good thing, because the major streaming services will spend an estimated $230 billion-plus on new content next year, according to a recent report by Ampere Analysis.
Netflix NFLX, -0.39% will lead the way, with a live-action “Avatar: The Last Airbender” series, based on the classic anime; the animated adventure series “Magic: The Gathering,” based on the popular card game; an adaptation of Neil Gaiman’s epic comic “The Sandman”; the fantasy prequel series “The Witcher: Blood Origin”; a “Chronicles of Narnia” live-action series; and even an adaptation of Edgar Allen Poe’s “Fall of the House of Usher,” among many other series.
The regulatory backlash to Big Tech is real, and will likely come into full effect in 2022 through antitrust reform and other regulatory and legislative measures. Meanwhile, Lions Gate LGF.A, -1.29% is reportedly looking to sell its Starz unit — with Apple AAPL, -0.58%, Amazon or Comcast seen as potential buyers — and there are always rumors about various streaming giants interested in buying Lions Gate, AMC Networks or Sony Pictures to bolster their libraries.
According to a recent report by The Ringer, which cited Parrot Analytics data, 62% of the top 50 new streaming shows of 2021 used a weekly release strategy of some sort, up from about 30% the previous two years. That includes strategies used by Apple TV+, Prime Video and HBO Max, most notably, of dropping the first two or three episodes at once, then releasing one or two episodes a week.
• Paramount+ will soon debut in South Korea and Western Europe and will launch its first Latin American original series, “The Envoys,” in January. • HBO Max is scheduled to debut in Europe in early 2022, after its 2021 launch was delayed in favor of a Latin American focus, and it will look to expand its international library, which included “Gomorrah,” “Beartown” and “30 Coins” in 2021.
• Live sports will also become a more prominent feature for streamers. NFL football and soccer are already arguably the prime draw for both Peacock and Paramount+, and Amazon’s Prime Video will have exclusive rights for Thursday Night Football next season.
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