Once the undisputed king of budget TV brands, Vizio's crown has long since slipped off. Here's what Vizio will need to do to stage a comeback.
I need to be brutally honest here: Vizio has been struggling for a few years now. But there may yet be hope for the television manufacturer. In fact, it’s possible that Vizio could be staging a comeback. And that might be some of the best news yet for consumers.
Related Remember, Vizio used to be the undisputed value king when it came to TVs. And while it’s managed to earn accolades recently for its soundbars, its TVs have backslid in popularity. As I’ve gone back through my Vizio TV reviews over the past few years, there’s definitely a recurring theme of SmartCast being the albatross around Vizio’s otherwise very sturdy neck.
Homing in on the problem I believe Vizio has successfully fixed all of that. Its new interface is simply called Vizio Homescreen. While I might have chosen a different name, I have to admit there’s nothing wrong with that moniker, and, more importantly, it’s a good representation of the experience you get when using it.
It’s still a full operating system with its own apps, though I haven’t yet been able to dive in deep enough yet to determine how app support looks. Most of the apps you want to access are here, but some questions remain unanswered. I haven’t been able to confirm on an app-by-app basis whether it supports Dolby Atmos, for instance. That was one of the issues I had with SmartCast: new apps were slow to become available on the platform, and when they did, sometimes they weren’t as fully featured.
Picture quality Vizio was doing fairly well in the picture quality department already. I don’t think Vizio has a long row to hoe in terms of making its TVs competitive with TCL and Hisense. But it does need to remain competitive, specifically in the brightness, contrast, and backlight control departments. Those are areas that all TV manufacturers are focusing on, and they are areas that consumers recognize are important, too.
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