The Museum of Ice Cream is gearing up for its latest expansion. The experiential retail concept founded in 2016 is opening its next permanent location in Miami, located at the city’s Miami Worldcenter. The location is opening in early 2024.
The permanent Miami location will be 14,000 square feet and span two floors. This is the first time the company has utilized artificial intelligence for its immersive experiences, such as for the museum’s “Cream Liner,” which is a ‘70s-inspired airplane that offers an audio-visual experience.
“We have so many incredible superfans, so as we get closer and closer to our opening date next year, we’re really bringing them into the fold and allowing them to be not just visitors, but active members within our walls,” Bunn said about leveraging the experience of the Miami pop-up for the permanent location. “And then taking a lot of the feedback and data that we received from our team there and really using that to inform decisions as we build something.
After operating pop-ups across the country when it launched, the Museum of Ice Cream has transitioned to opening permanent locations over the last few years, including locations in New York, Austin, Chicago and Singapore.
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