A TikTok Shop exec breaks down the company's vision for the product and how it's wooing brands and creators
Nommensen said that while TikTok is a"global platform" with"a global ambition," the company decided to spend more energy on serving existing markets.
Sellers set their own commission fee. Deciding on a commission percentage can be tricky, but Nommensen said benchmarking against popular affiliate platforms like Amazon or LTK can be helpful. Nommensen said TikTok has been working with some high-tier creators and celebrities on a strategic basis to spread awareness around TikTok Shop, pairing them with merchants.
For a few years now, many tech and retail insiders have predicted that livestream shopping would take hold in Western countries the same way it has in Southeast Asia andlive shoppingBut while social commerce is on the rise in the US — with TikTok being a growing platform for users to shop — there's still hesitancy toward livestream shopping, data fromNommensen is bullish on livestreaming and said TikTok is seeing positive responses from brands.
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