The RSN world is going to be messy as the bankruptcy story of the Diamond Sports Group unfolds. What could that mean for sports viewers?
the bankruptcy story of the Diamond Sports GroupWell, it’s going to be messy, but we have talked to a lot of people in the industry to try to gauge where it all lands and how it could play with the 47 NBA, MLB, NHL and WNBA team rights that Diamond holds.In the near-term, the major sports, like the NBA, MLB and the NHL are never going to do an all-you-can-eat, one-stop shopping agreement, like Apple TV+’s MLS deal, where every game is in one place.That said, what is next is already upon us.
While many sports leagues are interested in how MLS’s exclusive deal with Apple TV works out, it is unlikely any will copy that model in the wake of the Bally Sports bankruptcy.This Scripps deal is another way teams will go after the collapsing RSN model. While we don’t know the financials of the Scripps contract, it may be for less money than what the RSNs paid.
However, what probably makes more sense to me is to be everywhere, so your games could be found on Amazon, Disney platforms, Apple and other platforms. The more distribution, the better.Adam Silver and the NBA may expand their national broadcast package to at least three different entities, and maybe more starting with the 2025-26 season.In the near-term and maybe longer, though, it is going to be messy, and you won’t have all the games in one place.
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