What I Wear to Work: Jayma Cardoso
The Surf Lodge, celebrating its 15th anniversary this summer, is a testament to the"if you build it, they will come" mindset that guided Brazilian-born Jayma Cardoso throughout much of her career in hospitality—starting at the coat check. After getting a foot in the door at the coatroom at a buzzy Manhattan restaurant, Cardoso began to rise the ranks through the front of the house, clocking hours as a hostess and bartender.
"I've worked every position [in restaurants and bars] except for the kitchen and the DJ booth," Cardoso laughs. With a hunger for more, and a side of some healthy naïveté, Cardoso and her co-bartender Jamie took an entrepreneurial leap of faith by opening up their own bar in the dog-eat-dog world of New York City hospitality. They rented a small garage in the Chelsea neighborhood that would serve as the home for CAIN, their safari-themed club on 27th Street.
With a few successful nightlife ventures under her belt, Cardoso contacted her go-to real estate broker about her next big idea, opening up a hotel property."He thought I was a bit delusional," recalls Cardoso."He's like, this is not how it works. You can't raise a hundred million dollars to start a hotel in NYC.
Ahead, we chatted with Cardoso about dressing for the beach, her pull-it-together piece, and the one accessory she can't live without. Sometimes I'll wake up and go to the beach with John—I like to spend the mornings with my son. A lot happens on the property in the morning between wellness and brunch offerings. Sometimes, I'll try to do a quick Pilates, and then I come back, grab him and head to Surf Lodge.
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