Behind the rise of upcycled garments:
Author:Sara RadinPublish date:Jan 16, 2019The fashion industry is notorious for its massive waste problem; the big business is frequently called out for being one of the largest polluters globally. According to The New York Times, nearly three-fifths of all clothing ends up in incinerators or landfills within a year of being produced. Beyond this, the Environmental Protection Agency found in 2013 that there were 15.1 million tons of textile waste, of which 12.
Femail is one such brand making clothing items that blur the lines between fashion design and textile art. For co-founders Camilla Carper and Janelle Abbott, upcycling is just one of the many artistic tools they use to respond creatively to the world around them.
Los Angeles-based creative Annabelle Plee spends time scouring local thrift stores for used T-shirts that she then paints with dye, experimenting with different color combinations and artistic, grid-like patterns. She also takes commissions, creating custom designs on a client's pair of old pants or a jacket.
While some of these brands use social selling platforms, such as Instagram and Etsy, to promote and move their products, Café Forgot is a new kind of retail concept that sells Femail and other comparable designers known to recycle old items and turn them into conceptual fashion pieces.
The duo also believes that discussions around sustainability should extend beyond merely physical materials. For this reason, they see Café Forgot as an exercise in community-building, providing an experimental and open space where they invest their energy in supporting a collective of sustainable designers who not only support each other, but thrive through intimate and lasting relationships.
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