The summer 2023 box office has lots of important things to juggle, but also lots of promising high-profile movies to offer audiences.
Movie studios and theaters alike were all hoping 2021 and 2022 could be the grand comeback years for theatrical exhibition. Unfortunately, many problems kept the box office at incredibly restrained levels across these two years. Gloriously lucrative months like June and July 2022 would be followed up by months insultingly devoid of new releases, like September 2022.
If all of these productions struggle financially, then maybe it really is curtains for the comedy on the big screen. However, 80 for Brady and Cocaine Bear both proved this past February that moviegoers can show up to theaters for a title that leans heavily on just yuks. Plus, comedies have been a fixture of the theatrical experience since the very dawn of cinema.
Summer 2023 Will Still See Big Franchise Releases A bit less urgent in importance is also the stakes associated with several big, long-running franchises this summer. Sagas that have been going on for over a decade now like Fast & Furious and Transformers are back with new installments which hope to reaffirm the enduring financial viability of these franchises.
Then there's the big counterprogramming gambit of the summer: dropping Oppenheimer and Barbie on the same day in July. It's a bold play that, ironically, plays on historical precedent. In the last 15 years, several motion pictures have opened the same day as Nolan box office hits and managed to become smash hits, including the aforementioned Mamma Mia!, Big Hero 6 , and Girls Trip .
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