The Barbie movie’s plastic pink world might not be that fantastic in real life
The summer blockbuster movie Barbie premieres in theaters today, and director Greta Gerwig has created a visual sensation. The film’s signature vibrant aesthetic—fans refer to it as “Barbiecore”—has become a pop culture phenomenon, drenching the world in its dazzling, candy-bright color: hot pink. People are flocking to the iconic Mattel doll’s paraphernalia, including a real-life Barbie Dreamhouse replica in Malibu, Calif., that popped up on Airbnb.
After a lifetime doused in pink, a real-life Barbie would likely be entirely desensitized to the color. Eventually we would, too, says Mike Webster, a psychologist at the University of Nevada, Reno. The organ has a tall task in processing vision. To create a cohesive world, it juggles two things: the color of the object you’re looking at, such as a house or a car, and the ambient light around you, such as sunlight. The object and light both have color, and they interact to produce the kaleidoscope of hues that we see.
And it’s unlikely that a person would even notice this shift. Adapting to color is similar to adapting to the temperature of water in a hot tub; eventually the body acclimates to the heat, and it fades into the background. Color perception is also influenced by culture—various cultural groups and languages describe hues in very different spectrums. Perceptive differences can even be nuanced from person to person: For example, does “red” look the same to you as the “red” I see? Scientists don’t know. But many experts say it doesn’t matter as long as people consistently apply the concept of the color to the same objects, Webster says.
It is unlikely that a real-life Barbie living in the Dreamhouse would have a similar experience to the study participants in the yellow-lit room. But that monochromatic experiment helps illustrate the subjective nature of color and the fact that living in an all-pink world may not be as much fun as watching one on the screen, Conway says.
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