“I had built my whole brand and platform around the vegan diet, and I didn’t really know who I was without that”
Yovana Mendoza. Photo: @yovana/Instagram Follow Me is a weeklong series about personal brands, for better or for worse.
You said you’d stopped being vegan because of health problems you were having. What made you keep this a secret at first? Did it feel weird to take a social-media hiatus after it was such a big part of your identity for so long? Yes. I’d been thinking about it for a while, and as I read about implants and some of the symptoms I had been dealing with, especially hormonally, I decided to give it a go. After everything that’s happened this year, one of my intentions is to be more open and real and transparent. Not that I wasn’t honest before, but I’m trying to share more now and make my brand about things outside of just recipes and food.
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