Two black Santas talk representation, beards and why Megyn Kelly is good for business.
As a child, Dee Sinclair never went to the mall to see Santa. But he did see an opportunity 17 years ago when, during a class to get his license to sell insurance renewed, the instructor happened to mention that he made $28,000 as a Santa during the holiday season.
Sinclair — who says he likes to “have fun with the kids” by reading stories and doing magic tricks — is just one of several black Santas making the holiday season more diverse and giving kids of color a Kris Kringle who looks like them. While, as the BBC has noted, there’s a long history of black men donning Santa’s famous red suit — the “Chocolate Santa” of New Orleans, Fred Parker, has been in the ho-ho-ho game for 46 years — the trend has been slow to go mainstream until recently.
“It’s really bigger than us,” he tells Yahoo Lifestyle. “You realize what you’re doing for kids in order to give them an opportunity to see a Santa that looks like them.” As a veteran black Santa, Sinclair says he also gets positive feedback from the community rather than pushback, though there was one incident at a mall when he alternated shifts with a white Santa, to the disappointment of one mom.
And then there’s the Megyn Kelly controversy. In 2013 the former Fox News anchor made headlines when she insisted that “Santa just is white,” a comment Charlize Theron, who plays Kelly in Bombshell, admitted she found “hard” reenacting as mom to two black children. Sinclair, however, found the ensuing uproar to be good for business.
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