The meme that has become 'a meta-reflection on sh*tposting, pattern recognition, and scavenger hunt all in one.'
Photo: Yoosbox/Tumblr In 2010, a team of psychologists published a paper introducing “power posing.” The idea was that adopting a physically confident stance — say, arms akimbo and puffing out one’s chest — produced bodily changes that literally made one feel more powerful. “High-power posers experienced elevations in testosterone, decreases in cortisol, and increased feelings of power and tolerance for risk,” they wrote. In other words, free your body and your mind would follow.
Like dances, stances and poses can easily become memes. Perhaps the most famous meme stance to have emerged in recent years comes not from the United Kingdom but from Tampa, Florida. A man known as Lucky Luciano struck a pose there that has become so infamous, so widespread, and gone through so many different internet wringers that it’s difficult to adequately sum up the meme’s arc, journey, and meaning. But we might as well try.
In order to try to understand Luciano better, I sent his photo to Traci Brown, a body-language expert, who articulated the hidden meaning in his stance. “What’s interesting is the way he’s holding his hands. He’s putting them as a barrier between himself and the rest of the world,” she noticed. “That’s not all that unusual. But then one of his hands is in a fist. That generally signifies anger. And the other hand is covering the fist. So he may be trying to hide the anger.
Elsewhere on Tumblr, the joke has become to Photoshop Luciano into other photos unobtrusively. It is akin to rickrolling, tricking someone into looking at “You know I had to do it to em” without their knowledge or consent.
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