'These industries are so loud, and their messaging so subtly crafted, that I had stopped being able to hear what my actual needs were and had become completely disconnected from my body.' lingkachu, author of NATURAL BEAUTY, writes
Photo-Illustration: by The Cut; Photo: Getty Imagesis a monthlong series exploring the health and wellness stuff no one talks about.
In a bizarre twist, I’d never seen my culture more represented than when I worked in the clean-beauty and wellness industry. Where natural beauty is focused on extracting the best of the natural world, wellness often takes from other cultures. The exact same Chinese traditional-medicine products I could get in Chinatown were sold at a much higher price at the store where I worked. Same with Ayurvedic products and ancient Japanese items used by geishas.
I spent the next few years trying to put that experience into words. I had been conditioned, literally groomed, to think that a new face mask or the right adaptogenic tonic could solve all my problems. These industries are so loud, and their messaging so subtly crafted, that I had stopped being able to hear what my actual needs were and had become completely disconnected from my body. I couldn’t begin to care for myself because I didn’t know who that self was.
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