If government regulators prevail in the biggest U.S. antitrust trial in a quarter century, it’s likely to unleash drastic changes designed to undermining the dominance of the Google search engine that defines the internet for billions of people. As the 10-week trial nears its midway point, it's still too early to predict the outcome.
The Google sign is shown over an entrance to the company’s new building in New York on Wednesday, Sept. 6, 2023. If government regulators prevail in the biggest U.S. antitrust trial in a quarter century, it’s likely to unleash drastic changes designed to undermining the dominance of the Google search engine that defines the internet for billions of people. File - This photo, in New York, taken Sept. 11, 2023, shows various Google logos when searched on Google.
In addition to its technological wizardry, Google also pays billions of dollars each year to ensure its search engine is the default choice for answering queries entered in the world’s most popular smartphones and web browsers. That could be because they believe Google truly is the best search engine — as Google argues in their defense — or they just trust the brand more than rival options such as Microsoft’s Bing or the privacy-focused DuckDuckGo.
Florian Schaub, associate professor of information at the University of Michigan, believes the fairest outcome in the trial would an across-the-board ban on all default agreements between two companies.
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