Members of the key 18-to-34 demographic find the late-night TV format stale, the hosts unrelatable and the topics patronizing.
In late April, after James Corden announced he would step down from “The Late Late Show” next spring, there was immediate speculation about his replacement.
People are also reading… Asking the target demographicFor nine years, I wrote for two late-night shows: “Late Night” and “The Tonight Show,” both hosted by Jimmy Fallon. I saw, firsthand, a fledgling show that aired at 12:30 a.m. blossom into a hugely successful show in the coveted 11:30 p.m. slot. I was also around for the beginning of its slide.
So I asked my students, who make up a portion of late-night’s key demographic of 18-to-34-year-olds, “How would you change late-night?”As one student observed, there is so much rehashing of stories that have already made news, it feels like you’re just watching more news.A suggestion from multiple students was to focus more on specific, relatable issues in monologues.
A generational disconnectA number of students noted that they sometimes find late-night shows patronizing, with the hosts making misguided assumptions about their generation. They don’t all love the Korean boy band BTS or want to hear celebrities talking about their lavish lives. And they aren’t exactly on board with non-fungible tokens, or NFTs — the digital collectibles that have seen a spike in popularity over the past year.
Myrtle was a one-time guest of Johnny Carson — an elderly woman from Indiana who collected potato chips that resembled objects and people. In 2019, Singh was announced as the new host for a nightly NBC show following Fallon and Seth Meyers — a move that was heralded as a much-needed diversification from late-night’s “straight guy in a suit” trope.
But if someone’s already watching something on YouTube, Instagram and TikTok, why would they set their DVRs for 1:30 a.m.? It’s baffling that my students, who eagerly consume Aunty Donna, Tim Robinson, Ziwe, Eric Andre and Desus & Mero, get none of the above in mainstream late-night.
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