WeWork Turns to Maurice Lévy for Help Rebuilding Brand

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WeWork Turns to Maurice Lévy for Help Rebuilding Brand
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Beleaguered office-space startup WeWork has tapped well-known ad man Maurice Lévy to be interim chief marketing officer

Beleaguered office-space startup WeWork has tapped well-known ad man Maurice Lévy to be interim chief marketing officer, as the company faces an uphill battle to repair its image after its spectacular fall from grace.

Mr. Lévy is credited with transforming Publicis Groupe SA from a French-focused advertising agency into the world’s third-largest ad company by revenue. Mr. Lévy, 77 years old, stepped down from his chief executive role at Publicis in 2017 and remains chairman of its supervisory board. The Paris-based company...

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