We look back at one of the greatest girls groups of all time.
But hey, it was the nineties: sex was everywhere. Though within the teen-centric top 40, it lacked a balanced narrative. Because while Salt-n-Pepa once gave us"None of Your Business" and TLC used songs like"Switch" to address and assert independence, the late 90s saw more and more female performers talk about sex without actually talking about it.
But the Spice Girls used their public presence to push a sex-positive agenda. On"2 Become 1," they explicitly refer to safe sex , whilethey acknowledge the purity myth through"Do It" while using"Too Much" to confront male privilege . And when you think about the young fans who grew up listening to, buying into, and subscribing to the Spice Girls ethos, the Fab Five created an incredible opportunity for sexual frankness. At ages 11 and 12, I may not have fully understand how a condom worked , but it was certainly useful to know that lyrically Baby Spice insisted whoever-she-was-singing-to wear one. Even more useful? A girl group owning the notion of sexuality, of independence, and of consent in general.
But for the record, it wasn't like pop music was lacking strong female voices who sang about and embraced their sexuality. At the same time the Spice Girls were offering PG-comebacks to boy band rhetoric, Monica's"The First Night" and Toni Braxton's"You're Makin Me High" did even more heavy lyrical lifting as each sang about the urgency and complexity and splendor of hook-ups.
But in the 1990s, even sound bites made a difference. The Spice Girls may not have singlehandedly changed the feminist or sex education game, but their normalizing of sex in general created a context in which sex was more than just what Justin Timberlake was alluding to. The Spice Girls weren't the"good girls" we heard BSB allude to, nor were they the ones cruising the toy store aisles while a doll-shaped JC Chasez sang and danced.
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