![Weekly Wrap: What's Happening in the Metaverse This Week? [Mar. 21, 2022] | CoinMarketCap](https://i.headtopics.com/images/2022/3/21/coinmarketcap/weekly-wrap-what-s-happening-in-the-metaverse-this-week-mar-21-2022-coinmarketcap-1505922271289954310.webp)
CoinMarketCap takes a look at the latest happenings in the metaverse — from former Disney CEO RobertIger joining the board of metaverse startup genies, to yugalabs' metaverse plans and collaboration with animocabrands. Read more on CMCAlexandria 👇
on Thursday. Dubbed “Heineken Silver,” the beer will only be available at the company’s metaverse brewery in Decentraland. Taking its joke further, Heineken invited several real journalists to witness the launch of its fake beer, later adding that guests received a treat of "pixilated lobster and caviar" at the launch event.
Although Heineken has slammed its product with the title of the world’s first metaverse beer, this is not the first time a beer manufacturer has entered the space. Miller Lite holds the honor of creating the first beer on the metaverse, having opened its “Meta Lite Bar” last month. The new unit, called the Accenture Metaverse Continuum business group, will be led by Paul Daugherty alongside David Droga, CEO and creative chairman of Accenture Interactive.
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