Curious about why WednesdayNetflix scored such blockbuster ratings following its premiere? A new report breaks down how the Jenna Ortega-led series tapped into specific demographics to achieve its record-breaking run.
The blockbuster success of Netflix's Wednesday gets an in-depth look in a new report. Wednesday is a supernatural, coming-of-age series based on The Addams Family franchise. The Netflix show focuses on the morbid happenings of Wednesday, played by Jenna Ortega. Following its release late November 2022, Wednesday became one of the biggest shows of the year, bringing in the largest amount of viewers for a Netflix premiere that year.
SCREENRANT VIDEO OF THE DAY A new report by Samba TV breaks down Wednesday's record-breaking run. In a truly impressive showing, Wednesday beat HBO's House of the Dragon to score 2022's most-viewed premiere within the allotted 40-day window. According to the report, Wednesday's success can be explained through the demographics of viewers in terms of both age and race, with the series over-indexing among Black and Hispanic households.
"Wednesday's secret to success was rooted in representative content led by Gen Z breakout star, Jenna Ortega, that attracted younger and more diverse audiences with social-media ready content like the viral dance in the fourth episode that took off on Tik-Tok."Gen Z Is Behind Wednesday's Success Social media clearly had an impact on Wednesday.
Wednesday is also included in the shows that over-indexed in Black and Hispanic households, speaking to the diverse audience it reached. This is likely because viewers are looking for representation, and whether it be through Wednesday's Latino Addams Family or the potential for a queer romance between the eponymous character and her friend Enid, the series has plenty of avenues for diversity.
The success of Wednesday is something Netflix likely does not want to let go of. Season 2 was announced on January 6, and given that it overtook Stranger Things season 4 as the most-viewed English language television series premiere, it has been speculated that Wednesday will fill the void when Stranger Things comes to an end. Wednesday season 2 will likely follow Wednesday returning to Nevermore and dealing with the anonymous note telling her she was being watched.
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