New tokenized communities are showing that smaller, highly-focused media projects may become the new normal in the web 3 era, says CoinDesk media columnist joonian.
Joon Ian Wong is the Founding co-president of the Association of Cryptocurrency Journalists and Researchers. He was formerly a Technology reporter for Quartz in London where his interests included bitcoin, cryptocurrencies and blockchain. He began his career in crypto as one of the earliest reporters at CoinDesk, where he helped launch Consensus.It’s not an entirely unreasonable question to ask because the odds of a human reading these words is about one in three.
It’s those ad-clicking bots that are a symptom of the problem plaguing media today. Click fraud is profitable because clicks generate payouts from ad networks. But as the volume of traffic surges, the value of each click falls. So the scale of traffic required to support actual journalism and publishing becomes ever larger.has a great chart titled “Not Humans, Something Else.” It plots the total number of internet users in the U.S. since 2004 against annual digital ad spending.
What to do about all those bots reading your carefully crafted and edited articles? And, more importantly, how do publishers get paid if bots siphon away valuable human attention and depress ad rates? Blockchains solve this – well, at least partially.For blockchains to work at all, they have to solve the same problem facing publishers trying to figure out whether their audience is human or robot: Sybil attacks.
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