These days, shoppers will buy anything — except the real thing.
Photo-Illustration: the Cut; Photos courtesy the retailersis a series about the end of authenticity as we know it.is seven feet tall and costs $1,600. And yet the moment I saw it on TikTok,
I was possessed by the overwhelming urge to own it immediately. I couldn’t afford the real thing, so I followed one commenter’s advice and searched for a dupe — a cheaper alternative that should, in theory, look as good as the original for a fraction of the price. A brief search on TikTok revealed dozens of Gleaming Primrose dupes. The most popular video recommended one from Sam’s Club for $150, but it was sold out. I kept scrolling. Overstock dupe? Also gone. Ikea’s wouldn’t arrive until August. The Lowe’s version was $175 without molding . An influencer sent me to Amazon, where the mirror was available for $125.99.
shilling dupe recommendations in every product category, from makeup to electronics to food, and when a dupe goes viral, both it and the original product oftenBut as dupes have taken on a life of their own, all sense of what makes a good one seems to have been lost. Today, the dupe itself is more valuable than the original, and the quality alternatives have been eclipsed by a tsunami of trash.
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