'We’re the evangelists on this.' Why the Atlanta Falcons are selling $1.50 hot dogs.
Mercedes-Benz Stadium opened in 2017. By Jacob Bogage Jacob Bogage National sports writer and blogger Email Bio Follow March 6 at 12:49 PM Mercedes-Benz Stadium in Atlanta, already known for its cheap concession prices, is cutting them even more. The home of the NFL’s Atlanta Falcons and MLS’s Atlanta United is dropping the price of five popular items by 11 percent, stadium officials announced this week.
Executives from AMB Sports and Entertainment, Blank’s parent company for sports holdings, have insisted that the move reflects the organization’s philosophy and isn’t just a public relations stunt meant to endear fans to the new building, which replaced the Georgia Dome as the Falcons’ home in 2017. They have also called it the potential beginning of a broader reset of stadium concession prices.
The price drops, Beadles said, are “our way of putting a flag in the ground and saying we’re doing this for the long haul and it’s our vision.”Since Mercedes-Benz Stadium debuted cheaper food prices, other professional and college sports franchises have followed suit with price cuts, albeit not as extreme. The Baltimore Ravens tried lower prices in 2018 as part of a plan to solve a “disconnect” with fans, according to team president Dick Cass.
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