With all other paths to homeownership disrupted, a sub restaurant’s essay contest might be a millennial’s best shot
Enter Jimmy John’s. The sandwich chain, known more for its speedy delivery than for particularly memorable subs, has promised to buy one fan a real house as part of its new “Home in the Zone” contest. From now through October 4, would-be homeowners can enter bya 250-word essay.
The sole catch, it seems, is that entrants are only eligible to win if they live outside Jimmy John’s 2,800-plus delivery zones, which actually isn’t as limiting as it seems — the nearest Jimmy John’s location to New York City, for example, is across the Hudson River in Jersey City, meaning that essentially all of Manhattan is outside Jimmy John’s delivery zone.
It’s another sign of these strange, dark times that achieving homeownership by way of a sandwich chain’s marketing stunt actually sounds … pretty appealing? The scheme is reminiscent of Burger King’s campaign earlier this year to get people to download its mobile app with the tantalizing promise to
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