The new slogan is a part of a campaign by Mayor Eric Adams.
Adams kicked off the new "We Love New York City" campaign on monday in hopes of fostering and embracing the city's bounce back from the negative impacts of the COVID-19 pandemic which killed nearly 80,000 New Yorkers. "We’re known as I love New York so it feels like it would break tradition," said New Yorker, Dena Espinosa.
Partnership for New York City is one of the entity’s behind the "We Love New York City" campaign. In a news release it said, "Both marks are owned by New York State’s Department of Economic Development, which made the adaptation available at no charge."
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