Cargo e-bikes are the best way to replace car trips.
Consider this snapshot of January 2022, in which cargo bikes represented only 2.77 percent of the used e-bikes posted to Craigslist that month. Not a huge amount, but that predates the flurry of activity we’ve seen in the last few months, with new, less expensive models hitting the road.According to Meruva, bike makers are waking up to several salient points about cargo e-bikes; most notably, they’re ridden a lot more than other types of e-bikes. Used cargo bikes clock an average mileage of 766.
Another interesting point worth noting is that this surge of interest in cargo e-bikes isn’t being led by the legacy bike companies, but rather the direct-to-consumer brands, who, from the beginning, have crafted a marketing strategy that targets non-cyclists and seeks to convert them to the world of two-wheels with a wide swath of utility and cargo-influenced models.
The mean mileage of used e-bikes listed in major US regions since January 2022, broken down by form factor“When you look at the DTC brands, like Rad Power or Aventon and a few others, their utility-focused bikes have always traditionally done really well because those brands started off by selling to people that never really rode bikes before,” Meruva told me. “Whereas Specialized or Trek, they’re selling e-bikes to the people that were already road biking in their spandex.
Legacy bike makers have wrestled more with the question over how much to emphasize the potential to replace car trips. It’s never been a central message for most of those companies, and it makes sense that they wouldn’t embrace it as quickly as the DTC brands. It’s confrontational, especially as politicians and media types wring their hands about a “
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