Wattpad Inks Deal Asia-based Video Service Viu
, a leading pan-regional OTT video service from PCCW Media Group to develop Viu Original series and film projects based on Wattpad stories.
Viu is known for premium Asian content and will work with Wattpad to develop youth-oriented shows across its markets. The companies will leverage Wattpad’s Story DNA Machine Learning technology to identify exceptional stories and guide the development process. With its vast library of diverse stories, Wattpad is becoming a hot spot for global entertainment companies to find hit projects for young adult audiences. Anna Todd’s international sensationaccumulated a billion reads on Wattpad before becoming a bestselling book and hit film. The film was released earlier this spring and went on to be the highest-grossing independent film so far for 2019 and won three Teen Choice Awards.
Wattpad’s partnership with Viu marks one of many international deals for the storytelling platform. Wattpad currently has partnerships with Sony Pictures Television, Mediacorp, Mediaset and Huayi Brothers Korea.
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