Sérgio Mendes brings Brazilian music to the world in the new trailer for John Scheinfeld's upcoming documentary, 'In the Key of Joy'
The clip opens with Mendes, in a voiceover, proclaiming his affection for a particular word in English, “Serendipity,” saying, “That’s the story of my life.” For the most part, the trailer lets Mendes’ music do the talking: soundtracked to his hitit’s packed with archival footage of Mendes with his band, Brasil ’66, as well as a slew of legendary musicians, such as Frank Sinatra and Stevie Wonder. It also boasts more recent footage of Mendes in the studio with Will.i.am.
The trailer features testimonials from plenty of music giants, too. Quincy Jones proclaims, “Sérgio put the gumbo together and it worked,” and Will.i.am praises Mendes as a “translator” who brought what was happening in Brazil to the world. In a statement, Mendes spoke specifically about working with Will.i.am, saying, “As you’ll see in the film, one of the many moments of serendipity in my life involved Will.i.am. Like me, he is very curious, very open minded, always looking for something fresh, innovative, different. Working with Will changed my life.”was directed by John Scheinfeld, who previously helmed documentaries on musicians like Harry Nilsson, John Lennon and John Coltrane.
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