Ever Bilena’s first global male ambassador shares what #ForEveryBeauty campaign is all about
K-pop sensation, Park Chanyeol, was in the country last May 2023 for a back-to-back fan concert with fellow EXO-SC member Sehun at the Araneta Coliseum. He returns to the Philippines for the second time this year for a fan meet organized by the local beauty brand Ever Bilena. His quick return after about four months highlights his continued popularity in the Philippines.
Only a few artists possess the ability to seamlessly excel in acting, modeling, and singing— just like Park Chanyeol. That’s why it’s not surprising that he was chosen as Ever Bilena’s first male and international ambassador. Just before that night's fan meet, a press conference was held with the media and a handful of lucky fans at the Sofitel Philippine Plaza Manila. Chanyeol shared some aspects of his career, beauty products, and personal experiences. I think #ForEveryBeauty means that beauty is for everyone. We are all capable of creating beauty within ourselves, and with the help of Ever Bilena, there are beauty products for each one of us.There are two things.
MB: When you were invited to endorse a Filipino makeup brand, what was your initial reaction? And what can we look forward to with Ever Bilena collaboration?First of all, since I mentioned a while ago, it's my first time to be a solo male ambassador, so I'm very excited. My biggest worry and the major thing that I was worried about was the collaboration between my face and the Ever Bilena products. But when we were doing the shooting, It was really nice. It was really fun.
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