WATCH: mmschocolate give up on candy mascots after backlash, hire MayaRudolph instead
Mars candy's M&M's announced an"indefinite pause" on its"spokescandies" in light of its criticized changes to the mascots.
The green M&M, famous for her white go-go boots and seductive posing, cast aside her coquettish nature for sneakers. Her fellow brown M&M also switched out her stilettos for more sensible heels and became less bossy. M&M's released an all-female pack of candies recently, including the purple M&M which was a new addition to the more"inclusive" cast per the company's website.
“In the last year, we’ve made some changes to our spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet,” M&M’s said in a statement. “But now we get it — even a candy’s shoes can be polarizing.”— Ma&Ya’s January 23, 2023 This comes after Fox News host Tucker Carlson in particular spent several television segments on the"woke" candies, describing the new M&M's as"obese and distinctly frumpy lesbian.
This change arrives a little over two weeks before the candy will be featured in a Superbowl ad after not buying any ad space for the previous championship game.
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