Why the loyal audience of a popular app isn't showing up as a political force.
Jennifer Gay and other TikTok content creators demonstrate outside the U.S. Capitol April 23, 2024 as senators prepared to consider legislation that could lead to a ban of TikTok. | Francis Chung/POLITICOWhen a bill that could ban TikTok raced through the House of Representatives six weeks ago, the company tried to sic its 170 million American users on Congress — pushing them to
The relative silence from the app’s massive user base — a mostly young, often fiercely loyal audience — reflects more than a change of tactics on the part of the company. It’s also because the app itself makes it hard to catalyze action, or even conversation, around breaking news topics. Some news-style accounts did make posts explaining Congress’ approach ahead of the House vote last week, and upset users gathered in politicians’ comment threads. On Saturday, when the House passed the TikTok bill, President Joe Biden’s reelection campaign — which joined TikTok during the Super Bowl — posted videos on the app about a
As Washington takes on TikTok, the potential impact of the app’s user base has been looming over the debate as a potential political force., the app is not well-equipped for delivering live updates on a political development. Many users browse TikTok by letting its algorithm serve up a highly personal, non-chronological stream of content, rather than regularly checking their followed accounts for recent activity.
“I saw much more a month ago,” said Fiesler, referring to the March vote in the House on an earlier version of the bill. “I do think for anything that plays out like this, with this kind of pace, there’s just a sort of fatigue.” Without a clear central conversation among users on the app, TikTok’s creators — people who rely on income from their posts — have become the face of the fight against a ban.
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