Filmmaker Justine Bateman argues that artificial intelligence will personalize television and film, but it will also destroy the creative spirit that has fueled entertainment for the past century.
Justine Bateman, right, speaks outside Netflix during a Writers Guild rally as a strike by The Screen Actors Guild-American Federation of Television and Radio Artists is announced on Thursday, July 13, 2023, in Los Angeles. | Mark J. Terrill/AP PhotoFilmmaker Justine Bateman predicts artificial intelligence will be the end of movies and television as we know it.
One thing that would just be great is if there was absolutely a requirement that you had to say AI was involved in this. I mean, with fresh produce, if you want a stamp that says it’s organic, you have to hold certain standards. I’ve established this CREDO23, which is going to be a stamp available to filmmakers who want to tell the audiences that they made a “normal film.” They didn’t use generative AI.
Now imagine you’re Amazon, you know, the video aspect of Amazon, Netflix, Apple TV+. You’re a tech company, but you can’t set it and forget it. And I can imagine that’s at least slightly frustrating for them. They’d love to be, I’m sure, like TikTok or Twitter or something where they’ve built it and then just put the stuff in. But instead, they have to make deals to acquire this content — I hate the word content — but to acquire these films and series.
Yeah, that’s a good point. Not only with these new films that are tailored to your viewing history, but also they have the technology now to go back into, you name the film, “Citizen Kane,” and tailor it to you. Give you a new version of “Citizen Kane,” give me a different version of “Citizen Kane.”
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