AT&T Inc on Wednesday named Jason Kilar, former head of video streaming platform Hulu, as chief executive officer of its WarnerMedia unit starting in May, when it plans to launch its HBO Max service to compete with streaming heavyweights Netflix and Disney+.
FILE PHOTO: Jason Kilar, CEO of Hulu, participates in the Hollywood Radio and Television Society presentation of"The Digital Chiefs: A Special Conversation on the Future of new Media in the Digital Age" panel discussion in Los Angeles September 8, 2009. REUTERS/Phil McCarten
Kilar’s appointment underscores how important winning the streaming wars is for the U.S. telecoms giant as Americans stay indoors to avoid catching or spreading the coronavirus. Time spent on streaming services has surged over the past few weeks and jumped 50% for the week of March 16 compared with a year ago, according to Nielsen.His focus on the user experience at Hulu was credited as a main reason for the service’s early success.
Kilar said his goal is to look for “what would make for a great experience that doesn’t exist today with regards to telling stories, informing people, and entertaining them in new and different ways.”
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