WarnerMedia isn’t Disney. It isn’t Netflix. That may be a good thing.

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WarnerMedia isn’t Disney. It isn’t Netflix. That may be a good thing.
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Can the company of Conan O'Brien and CNN crack the streaming code?

Conan O'Brien speaks onstage Wednesday during a WarnerMedia presentation in New York. The conglomerate is hoping to become a serious challenger to Netflix. By Steven Zeitchik Steven Zeitchik Reporter covering the business of entertainment in the U.S. and beyond Email Bio Follow May 15 at 4:25 PM NEW YORK — Conan O’Brien was, as he often does, saying what others wouldn’t.

They will be asked to do just that beginning later this year, as WarnerMedia under new parent AT&T and CEO John Stankey prepares to launch its still-unnamed streaming service. Kevin Reilly, the longtime Hollywood programming executive who now heads WarnerMedia’s streaming efforts, outlined what he believes is a clear benefit for a streaming service that grows out of stolid cable networks.

In a telling sign that WarnerMedia is trying to throw out the old silos, it will put that very dramatic show on TBS, which it has spent the past decade trying hard to remake itself as a comedy brand. Yet Warner does have a few secret weapons in its pocket. It can pull its library shows from Netflix and put them on its own service. The company couldn’t bite the bullet and lose all that licensing revenue from “Friends” a few months ago. But it might well be more willing once the streaming platform is up and running.

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