WarnerMedia, one of the world's biggest producers of film and TV content, announces new organizational structure in an effort to bolster its offerings to better compete with the rise of streaming services.
Robert Greenblatt, formerly NBC's head of entertainment, has been named chairman of the new WarnerMedia Entertainment unit, which will handle the company's direct-to-consumer business.Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
Robert Greenblatt has been named chairman of a newly formed WarnerMedia Entertainment unit, which puts the former NBC Entertainment head at the top of the most pivotal corporate initiative — the direct-to-consumer business, the company said in a statement. WarnerMedia has plans to launch a bevy of new streaming channels using HBO content and the Warner library, in addition to commissioned originals.
Separately, the company confirmed that CNN President Jeff Zucker will take on more responsibility, with Turner Sports, Bleacher Report, and AT&T’s Regional Sports Networks coming under his purview.
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